Denny’s, the American diner, is set for significant expansion in the UK, with offers being considered for its master franchise for the territory.
FRP Corporate Finance (FRP), a specialist business advisory firm, has been appointed to assess potential partners to acquire the master franchise, which boasts almost 1,500 restaurants globally.
As part of the sale process, FRP is also marketing Denny’s proof of concept store, which opened at Parc Tawe in Swansea in 2017.
The Swansea store provides a full omnichannel model, with a loyal local dine-in customer base, bespoke loyalty app and a range of delivery services, including Deliveroo, Uber Eats and Just Eat. The store is co-located with complementary retailers and experiences such as Odeon Cinema, Ninja Warrior and Ten Pin Bowling.
‘The basis for franchise investors’
Denny’s said the Parc Tawe site supports more than 13,500 dine-in orders each year, generating strong margins and provides the basis for franchise investors to bring the Denny’s brand to city centres, airports, service stations and drive-thru sites across the UK.
Alex Patey, director at FRP, said: “Denny’s is one of the most iconic names in global casual dining, with a proven model that combines strong consumer appeal, affordable family dining and scalable unit economics.
“The Swansea diner has already demonstrated the household brand’s potential in the UK. With various models across sites – as well as the introduction of new models including self-service – we expect strong interest from ambitious operators looking to bring the Denny’s experience to more UK consumers.”
Established in 1953, Denny’s operates in 15 countries – including in Australasia, South East Asia, the Middle East, South America and North America – with over 95 per cent of its operations franchised.
Posted: 11th September, 2025
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