PayMore, a leading U.S.-based ‘Buy, Sell & Trade Electronics’ franchise, is set to expanded into the UK, marking the brand’s first entry into the European market.
The inaugural store will open in Luton, Bedfordshire, with the co-founders of the brand, Stephen R Preuss Sr. and Erik Helgesen, visiting the UK to support the opening, and meet with prospective franchisees interested in developing PayMore across the region.
PayMore’s UK launch is being spearheaded by Liam Dalgarno and Nin Atwal, who are both former Subway Regional Developers that managed nearly 450 locations across the UK. With over 20 years of experience growing quick-service franchises, the pair said they are now shifting their focus to the tech retail sector.
Preuss Sr. commented: “With experienced operators like Liam and Nin leading the charge, and growing demand for resale technology, we see real potential for PayMore across the UK and beyond.”
Omnichannel business model
Founded in New York in 2011, PayMore said it has grown rapidly in the U.S. with 75 stores open and over 600 units in development, offering an omnichannel business model that combines in-store electronics trade-ins, certified pre-owned sales, device repair, and e-commerce through a proprietary tech platform.
The franchisor explained that is serves consumers seeking more affordable and sustainable ways to access technology and according to Statista, the global used electronics market is expected to surpass £11bn by 2027.
Dalgarno and Atwal added that the appeal of PayMore lies in its simplicity, strong tech infrastructure, and growing consumer alignment.
“Coming from the food franchise world, we were amazed by the simplicity of PayMore’s model,” said Dalgarno. “The limited hours, online revenue stream, and strong unit economics stood out immediately. It’s a smart, modern retail concept with room to scale.”
PayMore is seeking franchisees nationwide and specifically master franchisees in international markets. Fransmart, a U.S. franchise development consultancy, are handling the franchise enquiries.
Posted: 25th April, 2025
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