A new fast-casual restaurant concept, PG Fast Food, founded in partnership between musician Professor Green and Hero Brands, has opened its first restaurant, located in Glasgow, Scotland.

Professor Green

The aim is to challenge outdated views of fast food with an elevated, nostalgia-led menu focused on flavour and choice. The brand is committed to making fast food better, honest, enjoyable and suited to real life, whether customers want something indulgent or lighter.

The brand’s menu promises a ‘naughty but nice’ twist on fast food with nostalgic recipes and sweet treats, along with a selection of sodas.

Scalability through franchising
The business has been structured with long-term scalability in mind through franchising, supported by Hero Brands’ expertise in culture-led food concepts such as German Doner Kebab and Sides.

Rebecca Tye, managing director of PG Fast Food, said: “We set out to build a brand that brings something new to the market, fast food that feels fresh, playful and real and with a menu that everyone is happy to eat from.

“This launch gives us the foundation to grow and build a brand that champions quality, community and operational excellence.”

Professor Green added: “PG Fast Food began with a simple idea to make fast food better, without stripping away the fun or flavour. We want to promote a healthy relationship with food. We’re here to shake things up, stay true and bring our food to more people across the country.”

Posted: 11th March, 2026

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