Townhouse, the luxury nail salon brand and one of the fastest-growing companies in Europe (ranked by the Financial Times 2025 FT1000 list), has announced a franchise agreement for Scotland with The Explorer Group.
The Townhouse salon in Beverly Hills.
Owned by the East Lothian-based Geddes family, The Explorer Group is a leading operator of premium brands in Scotland with multi-site franchise operations across Starbucks, M&S Food and Regus.
Townhouse currently operates over 40 locations across the UK and U.S., and has earned the loyalty of customers and celebrities alike for its quality salons that delivered over 500,000 treatments last year.
‘Multi-million pound investment’
Sean Geddes, managing director of The Explorer Group, said: “This is the beginning of an exciting partnership. We are proud to welcome Townhouse to our stable of high quality brands that we operate, and expect this multi-million pound investment in Scotland to produce over 150 jobs in the medium term.”
Jonathan Millet, chief executive and co-founder of Townhouse, commented: “This is a significant moment for the brand. We’re incredibly excited to bring Townhouse to Scotland and to do so with a partner of this calibre.
“The nail salon market generates nearly £2bn in revenue annually in the UK and $10bn in the U.S., and yet remains one of the last markets with no major brand for customers to rely upon.”
Townhouse explains the announcement follows the recent acquisition of a premium New York nail brand and its debut in Beverly Hills, that will provide a strategic foothold for further U.S. growth as it looks to expand through both company-owned and franchised locations.
The company added that performance remains strong, with salons open for more than two years recording like-for-like growth in excess of 25% in 2024 and achieving 75% of monthly revenue from returning customers.
Posted: 13th June, 2025
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