Townhouse, the luxury nail salon brand has signed another major franchise agreement, this time with ACCA Group to launch over 20 salons across the Midlands and East Anglia – expanding the award-winning nail concept into more UK regions.
The Townhouse team in Kensington, London.
ACCA Group, an experienced multi-brand operator, will roll out the salons in cities including Birmingham, Cambridge and Norwich, backed by a multi-million pound investment.
The deal forms part of Townhouse’s national franchise strategy and follows a similar agreement already signed for Scotland with The Explorer Group.
‘A category-defining national brand’
Townhouse said this new agreement marks another key milestone in its plan to build a category-defining national brand. With strong unit economics across company-owned sites and multiple franchise territories secured, it is primed for rapid, sustainable growth across the UK.
Lacky Sohal, franchise partner at ACCA Group, commented: “Townhouse is redefining what a nail salon experience can be – elegant, professional and tech-enabled. It’s exactly what consumers in our region have been waiting for, and we’re thrilled to be leading the charge to bring it here at scale.”
Founded in 2018, Townhouse explains it has transformed the nail salon experience through:
- Stunning interiors.
- A refined treatment menu.
- Clinical-grade hygiene.
- Technology-driven operations.
The company adds that franchise expansion continues to attract top-tier operators, with major regional deals already secured and further partnerships set to be announced soon.
The brand has a strong track record of success with over 40 locations across the UK and U.S., and with more than 500,000 treatments delivered in 2024 it has become one of the world’s largest luxury nail salon brands.
Townhouse was recently named one of the fastest-growing companies in Europe, as ranked by the Financial Times 2025 FT1000 list, and has experienced 170 per cent average annual revenue growth over the last six years.
The company has earned the loyalty of customers and celebrities alike with an average Google rating of 4.7 across its portfolio, and has established itself as a leading brand in beauty.
Posted: 11th July, 2025
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